BRAND
PROPOSAL
AUGUST 2026
Branding & Marketing Proposal
PREPARED FOR:
Robert Ortiz ( robert@freshblends910.com)
Owner of Fresh Blends
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WELCOME TITO!
Thank you again for taking the time to get on a call with me. I'm excited about the opportunity to partner with you and create a brand that truly represents your vision for Fresh Blends. I've put together this proposal based on our conversation and the goals you shared.
PROJECT SCOPE
The goal of this project is to strengthen and evolve the brand foundation so it can support the company's continued growth and next stage of visibility.
After 11 years in business, the company is experiencing its strongest year in revenue since establishing an online presence. A refreshed foundation is needed and will serve as the strategic framework for future marketing and social media efforts, ensuring that content is not simply consistent, but purposeful, recognizable, and aligned with the company's larger business goals.
As the business continues to grow, it is important that the brand evolves alongside it. This includes understanding how the business is currently positioned within the market and how it compares to other wellness providers in the surrounding area. A competitor analysis will help identify where the brand is competing, where opportunities exist, and what can make the business more distinctive and memorable to its ideal customers.
Establishing this foundation first will allow future social media and marketing efforts to have a clearer direction, stronger consistency, and a more defined competitive advantage.
PROJECT ALIGNMENT
This approach is intended to ensure that the brand foundation is strong enough to support the marketing and social media growth you are looking to achieve. If your primary goal is to move directly into social media execution without first addressing these foundational areas, I completely understand. However, for that particular direction, I may not be the right fit for your inquiry.
My priority is to make sure the strategy and creative work we develop can genuinely support your long term goals and produce the level of positioning and presence needed to keep up in the wellness market.
PROPOSED SOLUTION & PROCESS
PHASE 1- STRATEGY & RESEARCH
Before designing anything, we define who your restaurant is (personality/voice, feel), how to cater to who it serves (solved), what makes it different from every other steakhouse and competitor analysis, and how customers should feel every time they interact with your business. This ensures every design and marketing decision works together to build trust, increase perceived value, and encourage repeat customers. We have already had a brief introduction of where we are now; this will help us understand where we should go.
PHASE 2- CONCEPTS & CREATIVE DIRECTION
Using all our insights from the strategy phase, we'll translate the strategy into a visual "look & feel" which will help us understand the direction for the identity design.
Deliverables for this phase:
• 2 moodboards for exploring different visual directions
A moodboard is a collection of objects, images, etc. that is curated as inspiration for something (such as a design or goal). This gives you an idea of the first response (feel, tone, impression) your audience will have when they see your brand.
PHASE 3- IDENTITY DESIGN
After getting approval on the creative direction, we'll start exploring designs for the identity, applications, collateral, etc. to get your feedback and alignment. These elements will be implemented in brand package deliverables.
Deliverables for this phase:
• Creative presentation presenting the designed identity
• Final tangible assets
PHASE 4- IMPLEMENT
Now we would begin to bring in all the new brand elements to introduce Fresh Blends new look and implement brand strategy into the marketing online and offline.
PACKAGES & INVESTMENT
PACKAGE A
Brand Strategy and Graphics $880
PACKAGE DELIVERABLES
Avg. Turnaround 3-4 weeks
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Brand Strategy
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Creative Direction
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Brand Pattern or Brand Elements
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In-depth Brand Guidelines (PDF)
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2 Poster Designs (for inside restaurant wall/window)
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Digital Menu Design (for screens)
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Bottle Labels
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2 Flyers with matching Reel/Story flyer (free add-on)
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2–6 IG Highlight Covers (free add-on)
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4 Blank Branded Template Flyers (free add-on)
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1 Add-On of Choice (some services are excluded or discounted)
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3 Rounds of Revisions
ADD-ONS
*= included in free package choice
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Take-Out Box Design *
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Table numbers*
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Place cards*
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Guest feedback cards*
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Loyalty cards*
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Catering brochures*
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Private event brochures*
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Review request cards with QR codes*
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Email newsletter templates
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Google Business Profile graphics
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Digital ads
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Restaurant operations materials (recipe board, safety, wet floor, out of order, sold out. etc)
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Employee uniforms/shirt designs
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Staff name tags
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Employee handbook branding
If there is something you don't see feel free to request in comment box on the acceptance form below
GENERAL TERMS
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50% down payment before starting work and signed agreement sent via Zelle (info.mightyiconic@gmail.com)
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50% paid before final deliverables have been sent via Zelle (info.mightyiconic@gmail.com)
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3 Rounds of revisions included at each phase, after those are used $50 per revision round
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Payment is due when invoice is sent.
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Intellectual ownership of the design will be fully transferred to CLIENT.
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CLIENT doesn't own any of the concepts or creatives which were disapproved during the project
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Additional terms will be written in Working Agreement to be signed before work begins