BRAND
PROPOSAL
JULY 2026
Branding & Web Design Proposal
PREPARED FOR:
John Friedman (jfriedman91@gmail.com)
Owner of Steak Street
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WELCOME JOHN!
Thank you again for taking the time to get on a call with me. I'm excited about the opportunity to partner with you and create a brand that truly represents your vision for Steak Street. I've put together this proposal based on our conversation and the goals you shared.
PROJECT GOALS
Steak Street is ready to establish a bold, distinctive brand identity that sets it apart beside nearby competitors. The goal is to clearly communicate its unique value premium, carefully sourced ingredients while crafting a memorable brand experience that connects with consumers, especially tourists, fitness enthusiasts, and local business professionals. Alongside this, Steak Street aims to elevate its digital marketing presence to reflect the same quality, authenticity, and brand awareness.
PROPOSED SOLUTION & PROCESS
PHASE 1- STRATEGY & RESEARCH
Before designing anything, we define who your restaurant is (personality/voice, feel), how to cater to who it serves (solved), what makes it different from every other steakhouse and competitor analysis, and how customers should feel every time they interact with your business. This ensures every design and marketing decision works together to build trust, increase perceived value, and encourage repeat customers. We have already had a brief introduction of where we are now; this will help us understand where we should go.
PHASE 2- CONCEPTS & CREATIVE DIRECTION
Using all our insights from the strategy phase, we'll translate the strategy into a visual "look & feel" which will help us understand the direction for the identity design.
Deliverables for this phase:
• 2 moodboards for exploring different visual directions
A moodboard is a collection of objects, images, etc. that is curated as inspiration for something (such as a design or goal). This gives you an idea of the first response (feel, tone, impression) your audience will have when they see your brand.
PHASE 3- IDENTITY DESIGN
After getting approval on the creative direction, we'll start exploring designs for the identity, applications, collateral, etc. to get your feedback and alignment. These elements will be implemented in brand package deliverables.
Deliverables for this phase:
• Creative presentation presenting the designed identity
• Final tangible assets
PACKAGES & INVESTMENT
PACKAGE A
Brand Strategy and Graphics $880
PACKAGE DELIVERABLES
Avg. Turnaround 3-4 weeks
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Brand Strategy
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Creative Direction
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Brand Pattern or Brand Elements
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In-depth Brand Guidelines (PDF)
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2 Poster Designs (for inside restaurant wall/window)
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Digital Menu Design (for screens)
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Printed Menu (card or brochure)
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2 Flyers with matching Reel/Story flyer (free add-on)
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2–6 IG Highlight Covers (free add-on)
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4 Blank Branded Template Flyers (free add-on)
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1 Free Add-On of choice (some services are excluded or discounted)
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3 Rounds of Revisions
ADD-ONS
*= included in free package choice
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Take-Out Box Design *
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Table numbers*
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Place cards*
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Guest feedback cards*
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Loyalty cards*
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Catering brochures*
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Private event brochures*
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Review request cards with QR codes*
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Email newsletter templates
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Google Business Profile graphics
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Digital ads
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Restaurant operations materials (recipe board, safety, wet floor, out of order, sold out. etc)
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Employee uniforms/shirt designs
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Staff name tags
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Employee handbook branding
If there is something you don't see feel free to request in comment box on the acceptance form below
GENERAL TERMS
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50% down payment before starting work and signed agreement sent via Zelle (info.mightyiconic@gmail.com)
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50% paid before final deliverables have been sent via Zelle (info.mightyiconic@gmail.com)
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3 Rounds of revisions included at each phase, after those are used $50 per revision round
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Payment is due when invoice is sent.
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Intellectual ownership of the design will be fully transferred to CLIENT.
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CLIENT doesn't own any of the concepts or creatives which were disapproved during the project
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Additional terms will be written in Working Agreement to be signed before work begins